South–South cooperation has emerged as a pivotal framework for fostering mutual development among nations of the Global South. This paper examines how South–South relations can enhance the East African Community’s (EAC) people-to-people cooperation agenda, a cornerstone of regional integration that transcends state-centric approaches to build grassroots solidarity and shared prosperity.

Methodology and argument:

Drawing on policy analysis, trade data, and case studies from EAC member states, we argue that leveraging South–South partnerships—particularly with emerging economies like China, India, and Brazil—can amplify the EAC’s initiatives in education, health, cultural exchange, and entrepreneurship.

Key mechanisms:

The study identifies key mechanisms, including technology transfer, diaspora engagement, and tripartite collaborations, to address structural barriers such as linguistic fragmentation, digital divides, and institutional asymmetries.

Reimagined cooperation model:

By foregrounding the agency of East African citizens and civil society, the paper proposes a reimagined South–South cooperation model rooted in reciprocity and contextual relevance.

Findings:

Findings suggest that prioritising people-centred linkages not only deepens regional integration but also positions the EAC as a dynamic hub for Global South solidarity.

Conclusion and policy recommendations:

The paper concludes with policy recommendations to institutionalise inclusive frameworks that sustain cross-border social capital and equitable development.